Tag Archive

Factory Life

Published on 2012/03/13 By clone

Now that your craft is a business, production will be the lifeline of your company. In the beginning, it’s likely that you will be doing the majority of the manufacturing yourself, so devise ways to streamline your process in order to efficiently increase production. Start by breaking your process into smaller set tasks, and then find ways [...]

Communicating with Color – WHITE

Published on 2012/02/24 By clone

Not unexpectedly, white imparts purity and simplicity. However, it is important to remember that the human eye sees white as a brilliant color. For that reason it works well for contrast in signage and in packaging. It imbues products with a sense of clarity and cleanliness. For infants products or products like soap, spa or health, [...]

Communicating with Color – PURPLE

Published on 2012/02/10 By clone

Purple is a glorious yet complex color, preferred by very creative and eccentric types. It can have many meanings – from contemplative to regal, depending largely on the background and cultural heritage of the viewers. But purple  is something of an enigma. It is both sensual and spiritual – a blend of the excitement and [...]