The most elemental and non-changing of all color combinations are the classics: the many nuances of those elements that are ever-present in nature – of pebbles, rocks, stones, caverns and caves. They symbolize the antiquity of weathered buildings and anicent monuments, sand and sphinx. These are neutral tones that go beyond the simplest beiges, grays [...]
As uninhibited as the kids who love them, these extroverted brights are for the kids within all of us. A mix of vibrant warms and cools from every color family, their intense vitaility expresses movement, activity, exuberance and above all, unrestrained joy.
Not unexpectedly, white imparts purity and simplicity. However, it is important to remember that the human eye sees white as a brilliant color. For that reason it works well for contrast in signage and in packaging. It imbues products with a sense of clarity and cleanliness. For infants products or products like soap, spa or health, [...]